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How to use AI on your website to grow your business

by | Sep 29, 2023

In a world where Artificial Intelligence (AI) is rapidly reshaping our daily lives, it’s essential to understand not only its impact but also how it can empower us. This article explores the transformative potential of AI for starting businesses or small business owners, giving them a hand with content generation and marketing. Discover how AI tools are evolving beyond experiments, offering practical solutions that can save you time and enhance your business. And if you are a Boldit Studio client, you might be surprised to learn that you already have these tools built right into your website!

Why AI?

Let’s face the elephant in the room straight away: AI is here to stay, whether we like it or not. It is already transforming the labor market, making some professions obsolete and creating totally new ones. Similar drastic changes have happened in the past, most recently with the invention and spread of internet. Because of internet things are very different now from what they were 20 years ago. Is it better or worse? People will always have their opinions but the truth is there’s no way to objectively measure and evaluate such a complex transformation. Nor there is a way to stop it. So why not make use of it instead?

The power of AI tools for text generation, such as Chat GPT, and image generation, such as Midjourney, is growing rapidly. They are no more just experiments to try and make fun with. Yes, they still cannot provide the quality and authenticity a writer or an artist can, and maybe they never will. My deepest belief is that AI is not capable or meant to replace humans, but to help us. By saving us loads of time to do the things we like or love.

AI and your website

Let me give you an example from the world that connects us, branding, marketing and websites. If you look at your website as an online business card and count on it to get you calls or emails, you should know you have to hand it out to as many people as possible, right? That’s what search engines and social media are for, but unfortunately they mostly care about fresh content. So if you want to reach your potential customers, you will need to regularly produce articles and posts, which are relevant, informative and interesting to them. This is a lot of work and even if you are good at it, you will have to dedicate enough time, on top of your main job, which is to drive your business. Or you will have to hire/employ somebody to do it for you, which will save your time, but will cost you money. And for starting or small businesses this usually is a challenge. But what would you say if you can get a robot to help you out with marketing, save you time and don’t ask for money? Too good to be true, right? And it is, to some extent, because you will have to put some effort to learn how to communicate with it. Robots are weird in that way, that they expect spot on instructions. But other than that they are pretty reasonable. So you will have to clear your mind about what you really want, then say it in the most specific way you can, try a couple of times and it will just give it to you.

Sample blog post

Let’s say you need an article to showcase your personal fitness training service in front of beginners. You can type something like “I need an article to showcase my personal fitness training service in front of beginners. I want it to explain what is fitness, what kind of exercises it includes, how it can help you to achieve this and that goal, how does it improve your health and how it costs nothing compared to the bills you will have to pay in the hospital if you do not exercise.” Then select if you need a paragraph or a full blog post, add the tone of voice you find most appropriate, add the keyword(s) you aim for on Google and also the length of the post if you want. Then click “Generate”, wait for 5 seconds and boom, you will get this:

“Welcome to the world of personal training! If you’re a beginner looking to embark on a fitness journey, you’ve come to the right place. In this blog post, we’ll dive into what fitness is all about and how it can transform your life.

So, what exactly is fitness? Fitness is not just about having a perfect body or being a superstar athlete. It’s about taking care of your overall well-being, both physically and mentally. It’s about feeling strong, energized, and confident in your own skin. And most importantly, it’s about living a healthier and happier life.

When it comes to personal training, the sky’s the limit. From cardiovascular exercises to strength training, there are countless ways to get moving and achieve your fitness goals. Whether you prefer running, cycling, weightlifting, or even yoga, there’s something for everyone. Your personal trainer will customize a workout plan that suits your needs, abilities, and preferences, ensuring you enjoy the journey every step of the way.

But why should you invest in personal training? Well, the benefits are truly remarkable. Not only does regular exercise help you lose weight, increase muscle tone, and improve flexibility, but it also boosts your mental health, reduces stress, and enhances your sleep quality. Moreover, embracing fitness now can save you a fortune in the long run.

Think about it – investing in your health today through personal training costs nothing compared to the hefty bills you may face in the hospital if you neglect it. Prevention is always better than cure, and with the guidance of a skilled personal trainer, you’ll be equipped with the knowledge and tools to stay fit and healthy for years to come.

So, don’t let this opportunity slip away. Take a leap and prioritize your well-being with personal training. Remember, it’s not just about the physical transformation; it’s about creating a positive and impactful change in your life. Let’s embark on this incredible fitness journey together and discover the unlimited potential within you.

Ready to take the first step? Contact us today to learn more about our personalized fitness training services and how we can help you achieve your goals. Your future self will thank you!”

Pretty good, right? And it took less than a minute to do! Of course there is room for improvement and for that you can again use same AI, or spend another 5 mins to add or rephrase stuff yourself.

If you are writing on a language other than English, you can still get the output in your language but it might need a careful check before publishing, since AI is still not best in local languages. But it’s getting there!

Sample featured image

Now, let’s try to add a featured image to this blog post, so we can share it to social media. Here’s the prompt I used: “Photo realistic full body portrait of a white woman doing fitness in a sunlit room. 21mm lens, f1,4 aperture, bokeh background.” Took me around 15 mins to get this and as you can see it’s not great, but it might do the job. Image generation takes more time to learn than text generation and the tools are not yet that good, but they will be very soon.

This example was just to illustrate that for 15 mins you can get a decent blog post to help you promote your work and get new customers. Can it be better? Of course it can and I would strongly encourage hiring professional content writer and photographer to everybody who can afford it. But if you still can’t, AI can help you grow your business and get there in the future.


So, if you are intrigued and willing to give it a try, I have good news for you: text and image generation tools can now be integrated into your website! In fact, if you are a Boldit Studio client, you already have those, since they were recently built into Divi, the visual builder we use on all our websites. And not only can Divi AI generate decent content right from your website, so you won’t need external accounts/services, but it can also use the existing website content as context and use the same terms and tone of voice you have there. Cool, right?

Now, Divi AI is a paid feature, but we’ve decided to cover the expenses ourselves and to offer it to our support clients for free, as part of the existing subscription plans. Not just because we are nice, but also because we see you as a partner and really believe AI can help you grow your business, which will eventually grow ours too.

Using AI with Divi is easy and you will see the clickable AI icon in all content modules in the visual builder. Below you can find a list of helpful articles, released by Divi vendor on all the benefits and use cases of Divi AI and guides on how to use it. And if you still need help for that, you can always ping us, we’ll be happy to assist and to learn more about your experience with those tools. We’ll be also happy to help you boost your marketing and sales with another AI powered tool, such as a personalized Chat Bot on your website. You can get a quote from here.

Helpfull Divi AI articles: