SEO stands for search engine optimisation. This process is aimed at improving your website’s ranking on search engines among other websites with similar content. SEO is a great way to increase your website traffic organically, meaning without paying for ads or other marketing tools. But it's not a one-time fix, but rather relies on an ongoing process and persistent work. You can either hire a professional to do it for you or study it and do it yourself. Google has all kinds of free resources and tutorials, we encourage you to give it a try.

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